Visual impressions create that first and crucial impact! Presentation of the business identity makes the site stand apart among the confusing crowd of competitors. Primeleaf is dedicated to give that leading edge by delivering an impeccable visual interface.

Our designs are created to engage and connect with the target audience. We provide enhanced customer experiences by designing your solution using our insight into consumer psychology. We incorporate values and strategies to promote and establish the brand identity. Some key areas to our approach are:

Copywriting:
Primeleaf copywriters work with the client to develop clear and concise text that effectively communicates key messages to the target audience. The process Primeleaf follows for this exercise is as follows:

Client meeting/brief:
Fact gathering, collection of existing copy, developing an understanding of client requirements (in terms of project goals, preferred style and amount of copy needed), and determining how copy will relate to other elements of the project, i.e. brochure design, website navigation.

Project plan:
Preparation of a project plan that outlines the copy requirements, normally comprising of a list of headings, a description of copy to be produced in point form, and a list of additional information required from the client, if relevant.

First Draft:
Production of a first draft, for client approval. This may involve interviewing the client further on specific issues.

Refinement:
The copy is refined, according to client requirements and feedback. This is usually when the copy is placed within the particular design medium, i.e. web page, marketing brochure etc for client viewing.

The Web interface acts as a powerful marketing tool to display a firm's services, strengths and objectives. It can effectively be used to promote and market company products and services. Branding a company and its products, user research and interaction, creative design and content management are the key areas that this practice looks at.